Matthews Appoints West Coast Rep

Al Sterling is the new Western Regional Manager for Matthews Bronze. He will work with resellers in the sign, trophy, awards/recognition, advertising specialty and promotional products markets in Arizona, California and Nevada.

Al has a diversified background in industrial graphics. He developed an expertise in production, merchandising and marketing while affiliated with industrial nameplate and signage manufacturing companies. Most recently, he was employed in the die striking and coining industry. He speaks Portuguese and Spanish fluently.

Al is based in Claremont, California, and can be reached at 800/628-8439 ext. 8315.