What are ways to promote & sell cast metal products?

We offer these suggestions to help you reach the market for selling cast metal plaques and letters:

• Include "bronze plaques" or "metal letters" in your advertisements or Yellow Pages listings, as well as on your business cards.
  
  
• Identify your own business with a cast metal plaque or letters. Order a cast plaque with your company name, and Matthews will give you an extra 50% discount from the published retail price.
  
  
• Use Matthews' sample kits to display cast plaques and letters. We offer two sample kits (at a nominal charge) - one for cast plaques and one for cast letters. Dealers typically display these kits in their showroom or take them on sales calls.
  
  
• Let your customers and prospects know you can provide cast metal products through a direct mail program. Matthews' targeted market leaflets are available for your use to help promote cast bronze. You can label these leaflets with your company name and address, and are available for: Hospitals, Schools, Churches, Professionals and Clubs & Associations. Contact Matthews for availability or request copies through the Sales Desk under Request Literature.
  
  
• Use public relations to keep your name in the public eye. If you donate a plaque to any worthy cause or are involved in a major signage or recognition contract, send press releases and photographs to community newspapers. Promote your business through media coverage of your projects!
  
  
• Utilize Matthews' Photo Gallery to download photographs of cast metal plaques and letters onto your own website. You can also download photos into your computer for a Power Point presentation to your clients or print copies as needed!
  
  
• Stay abreast of business developments through your local newspaper and chamber of commerce for leads for potential sales. New construction, corporate relocations, new business openings and major community events are all opportunities for you to provide cast metal products.
  
  
• Develop a good relationship with your Matthews Sales Service Representative. We are here to help you with the details of quoting, ordering and promoting cast metal plaques & letters. In addition to using the on-line services of this website, please call or fax us if we can assist you in growing your business.
  
  
• See yourself as a problem solver-not as an order-taker. Often cast bronze or aluminum can be a perfect solution for identification or recognition. Understanding the features and benefits of cast metal plaques will enhance your product knowledge and help you determine what is best for the end user.
  
  
• In evaluating a prospect's needs, try to determine three things: budget, approximate size of plaque, and what the product's final appearance should be. Help your customer to visualize what their needs are, relate these needs to the qualities of cast metal, and you will see your bronze business grow!